October 20, 2016
FOR IMMEDIATE RELEASE
CONTACT: Mia Bolton, mia@gomixte.com, 301-395-4145
San Diego Bike Coalition Starts Outreach Portion of the Walk + Bike Chula Vista Program
South Bay businesses to cultivate community health by encouraging sans-car customers
SAN DIEGO, October 20, 2016 – Today, the San Diego County Bike Coalition bolsters its partnership with the City of Chula Vista’s Recreation Department and Circulate San Diego to start its business outreach efforts as a part of the year-long Walk + Bike Chula Vista campaign. The SANDAG-funded program will encourage local businesses to in turn encourage their customers to use biking and walking as a preferred form of transportation within the Chula Vista Third Avenue Village community.
“When a community commits to biking and walking, our health, wallets and local economy flourish,” says Bike Coalition Executive Director Andy Hanshaw. “With the help of local businesses, Walk + Bike Chula Vista brings our region closer to becoming a bike-friendly destination for everyone.”
In the coming months, the Bike Coalition and partners will team up with the Third Avenue Village Association to encourage Chula Vista business owners to consider improvements that make local shopping easy for people choosing to commute by bike.
In past Walk + Bike campaigns, businesses have offered discounts, installed accessible bike racks to appeal to two-wheeled travelers and unveiled bicycle and pedestrian education events, community walking groups, community bike rides and workshops to help residents understand where it is safe and enjoyable to walk and bike.
As the only countywide bike advocacy organization, the San Diego County Bike Coalition continues to support Chula Vista projects, including bike rodeo classes for children at local elementary schools and the completion of the Bayshore Bikeway.
To learn more about how the San Diego County Bike Coalition protects the rights of all people on bikes, click here. To learn more about Walk + Bike Chula Vista and ways to get involved, click here.
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San Diego Bike Coalition is a nonprofit organization that advocates for and protects the rights of all people who ride bicycles. They promote bicycling as a mainstream, safe and enjoyable form of transportation and recreation. For more information, please visit: www.sdbikecoalition.org.
Third Avenue Village Association’s mission is to create, promote and champion a vibrant, pedestrian-friendly destination, leading to increased sales, property values and community pride. For more information, please visit:
