Oceanside Coast Highway Corridor Study

In 2009, the City of Oceanside adopted the Coast Highway Vision and Strategic Plan. This plan serves as a blueprint for the revitalization and enhancement of the Coast Highway corridor between Harbor Drive in the north and Buena Vista Lagoon in the south. The Vision and Strategic Plan includes several recommendations to transform Coast Highway from an auto-oriented thoroughfare into a “complete street” that serves all modes of transportation from automobiles to pedestrians to bicyclists and transit vehicles.

The study effort will focus on assessing projects that are consistent with the Vision and Strategic Plan and address the needs of the community through:

  1. Improving pedestrian and bicycle infrastructure with a focus on safety and comfort
  2. Enhancing access to transit
  3. Modifying the roadway with improvements such as roundabouts to improve traffic flow
  4. Improving parking access to businesses along the corridor
  5. Encouraging economic development through improvements in mobility and the public streetscape

BikeWalk Oceanside and the Bike Coalition are supporting a design plan that would reduce the travel lanes from four two, add 6 foot bikes lanes in each direction, replace signalized intersections with roundabouts and provide wider pedestrian walkways.


Coast Highway, also known as U.S. 101 was paved in 1918 and officially commissioned as one of the original U.S. highways in the late 1920’s.  Through the 1920’s, 30’s and 40’s, the car culture phenomenon encouraged the expansion of auto-related businesses along the highway, lining its frontage with service stations, car dealerships and auto supply stores, along with hotels and restaurants that served travelers that were making their way through Oceanside.  In the mid-1950’s, Interstate 5 was constructed and diverted traffic off Coast Highway.  With increased motorized traffic over the years, many drivers use Coast Hwy again as a route south when I-5 is congested on the weekends creating bumper-to-bumper traffic.

Reports + Designs

Coast Highway Vision Plan

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